Some bookings appear in GA4 as a generate_lead event instead of purchase.
Why this happens. Bookings that arrive as an inquiry or request fire generate_lead rather than purchase. They keep that event type even after your PMS confirms them.
What you can do. You have two options:
- Include generate_lead alongside purchase when you reconcile totals.
- Enable Trigger Purchase on Inquiry in the HomeRunner plugin under Advanced settings > Analytics so that all reservations fire a purchase event.