Conversion Kit Insights can show only a few guest records even when your site has thousands of visits.
Why this happens. A guest record is created only when a visitor provides an email address through one of the Conversion Kit tools. A page view on its own never creates a guest record. The tools that capture an email are the guest portal sign-in, the checkout guest step, wishlist, price alerts, the contact form, and the trip builder inquiry. The guest count reflects how many emails those tools captured, so it has no fixed relationship to your visit count.
What you can do. To see more guest records, check which of those tools are enabled on your site. With guest accounts turned off, no records are created at all. With guest accounts on and only the portal sign-in active, the count equals the number of visitors who signed in.
If sign-ins or bookings in the same period are clearly higher than the guest count, contact support with the counts and the date range.