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Abandoned cart email button keeps default color

You change the color on your abandoned cart email, but the button still shows the default color.

Why this happens. The email has two separate color settings that control different things. Accent Color styles the headings and accents in the email body. The button is controlled by a separate setting, Button Color. Changing the accent color has no effect on the button.

To change the button color:

  1. Go to Conversion Kit, then the Emails screen.
  2. Open the Cart Recovery email.
  3. Find the field labeled Button Color (not Accent Color) and set it to the color you want.
  4. Save, then trigger or preview the email again.

If Button Color is empty. The email falls back to your brand kit’s button color. If that is also empty, it uses the built-in default.

The same applies to the other automated emails. Each has its own Button Color, and the brand kit provides the fallback for any email that does not set one.