You can no longer add your direct booking link or rate to the price comparison module on your hotel’s Google Business Profile from the profile itself.
Why this happens. Google removed the self-service Edit rates / Manage your rates control inside Google Business Profile on July 30, 2025.
What you can do. Your rates reach Google through an approved connectivity partner. Google maintains the current list of approved connectivity partners at https://developers.google.com/hotels/connectivity-partners. Cloudbeds, SiteMinder, and Beds24 are examples of partners on that list.
Once a partner feeds your rates to Google, the rate it sends must match what your website charges, including fees. Otherwise both prices appear side by side and disagree.