Case studies

What HomeRunner costs, and what it returns.

Three operators, measured from their own booking records.

$25: booked direct per $1 of subscription
2.2x: direct revenue in year one
Under 2%: channel cost, vs 18.1% on Airbnb

Monthly subscription, 0% of bookings

Osa Property Management · January to September 2026 $93,948 booked direct across 49 confirmed stays

Same bookings at a 15% channel feeabout $14,000

HomeRunner subscription, about $425 a month$3,723

$25 booked direct for every $1 of subscription

Measured from booking records

Osa Property Management · Costa Ballena, Costa Rica · 69 villas · Hostfully

Direct bookings doubled in year three.

Osa Property Management rents villas around Uvita, Dominical and Ojochal on Costa Rica’s southern Pacific coast. The site moved to HomeRunner in early 2024. Guests book on it and pay through Hostfully’s checkout.

Visit costaricalasvillas.com

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2.2x

direct booking value

January to September 2026 against all of 2025

confirmed direct bookings

January 1 to September 30, 2026, after 27 in all of 2025

4.0%

subscription as a share of bookings

$3,723 of subscription fees on $93,948 booked

Direct booking value by year

Booking value, by the year the guest booked

2024 starts in March, when the site went live. Nine months of 2026 brought more than twice the value of all of 2025.

The math

Confirmed direct bookings, January to September 2026

$93,948
HomeRunner subscription, priced by listing count

about $425 a month at 68 listings
Subscription, the same nine months

$3,723
Subscription as a share of bookings

4.0%

$25

booked for every $1 of subscription

At 15%, the Airbnb host fee on $93,948 would be about $14,000. HomeRunner charges a monthly subscription by listing count and 0% of bookings.

Source: HomeRunner booking records for costaricalasvillas.com, confirmed bookings only, duplicates removed. Booking value is the guest’s total at booking, taxes and fees included. Subscription fees are every HomeRunner invoice for the site, January through September 2026. The records do not say how a guest first found the company.

Ancient City Hideaways · St. Augustine, FL · 113 homes · Guesty

Direct revenue more than doubled in year one.

Ancient City Hideaways has taken direct bookings since 2020 and never passed $87,000 a year. The site moved to HomeRunner in October 2025; the checkout went live that December.

Visit ancientcityhideaways.com

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2.2x

direct revenue, 2026 against all of 2025

$86,720 to $190,679

3.9%

direct share of total revenue

up from 2.0% in 2025

$16

added direct revenue for every $1 of subscription

about $93,000 added on about $5,800 of subscription fees

Direct revenue by stay year

2026 counts stays booked as of August 25, 2026

The business as a whole had a record 2026, so share is the fairer test. Direct bookings went from 2.0% of revenue to 3.9%.

The math

Direct revenue, 2025

$86,720
Direct revenue, 2026 as of August 25

$190,679
2026 direct revenue at the 2025 share

about $98,000
Direct revenue above that line

about $93,000
HomeRunner subscription, up to 150 listings, 10.1 months

about $5,800

About $16

added direct revenue for every $1 of subscription

$121,676 of the 2026 total traces booking by booking to the HomeRunner checkout. By September 30 the checkout had taken 92 confirmed bookings worth $213,740; September was its best month, with 19. Twelve guests who first came through an OTA have since booked direct.

Source: the operator’s full Guesty reservation history, 20,393 reservations, audited in August 2026, figures before tax. Checkout bookings come from HomeRunner records and were matched to Guesty by reservation ID. The $213,740 figure is the guest’s total at booking.

Big Fish Rentals · Myrtle Beach, SC · About 580 listings · Guesty

1,274 direct bookings in eight months.

Big Fish Rentals manages resort condos in Myrtle Beach and North Myrtle Beach, with more than 16,000 guest reviews on its site. A HomeRunner customer since 2023, it moved to Guesty at the start of 2026, and its site began taking bookings through HomeRunner checkout that February.

Visit bigfishrentals.com

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1,274

confirmed direct bookings

February 2 to September 30, 2026, about 160 a month

18.1%

Airbnb host fee

measured on 15,503 Airbnb bookings in Big Fish’s own records

Under 2%

HomeRunner subscription as a share of direct bookings

a monthly subscription and 0% of bookings

Airbnb against the website

Big Fish bookings made February 1 to August 19, 2026

Bar chart comparing Airbnb with the website. Channel cost is 18.1% of booking value on Airbnb and under 2% on the HomeRunner subscription. 18.0% of Airbnb bookings were later cancelled, against 14.2% of website bookings.

On every $1,000 a guest books, Airbnb’s host fee takes $181. The HomeRunner subscription works out to less than $20.

The math

Airbnb host fee, from payout records

18.1%
HomeRunner subscription, up to 600 listings

$1,540 a month
HomeRunner’s share of bookings

0%
Website bookings later cancelled

14.2%
Airbnb bookings later cancelled

18.0%

Under 2%

subscription as a share of direct booking value

During a three-month trial of the Conversion Kit add-on, 23 abandoned checkouts came back and booked, counting only bookings where the recovery email went out first and the booking stayed confirmed. Big Fish kept the add-on.

Source: HomeRunner booking records, confirmed only, and Big Fish’s Guesty reservation and payout records pulled August 19, 2026. Subscription share covers February through September 2026.

Across five operators

Direct bookings cancel a third less often.

Across 44,418 bookings in the PMS records of five HomeRunner operators, website bookings were cancelled 9.3% of the time and Airbnb bookings 14.5%. The website rate was lower at every one of the five.

Share of bookings later cancelled

Each row is one operator, website against Airbnb

Chart of cancellation rates at five operators. The website rate is lower than the Airbnb rate at every one, and 9.3% against 14.5% across all five.

The figures

Website cancellation rate against the Airbnb rate.

Operator A

863 website bookings, 3,175 on Airbnb

7.9% against 12.1%
Operator B

1,423 website bookings, 15,407 on Airbnb

6.5% against 11.0%
Operator C

137 website bookings, 675 on Airbnb

4.4% against 7.3%
Operator D

59 website bookings, 2,459 on Airbnb

3.4% against 13.5%
Operator E

1,307 website bookings, 18,913 on Airbnb

14.2% against 18.0%
All five

3,789 website bookings, 40,629 on Airbnb

9.3% against 14.5%

Airbnb’s host fee averaged 16% of booking value at the three operators with payout records, from 14.9% to 18.1%.

Source: PMS reservation exports pulled August 14 to 19, 2026, covering bookings made in the prior twelve months or since each operator’s HomeRunner launch.

0% of your bookings.

HomeRunner customers took more than $50 million in confirmed direct bookings in the twelve months to September 2026. The price is a monthly subscription by listing count.

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Confirmed bookings only. Cancelled, declined and expired bookings are left out of every HomeRunner figure.

Subscription prices are HomeRunner's published monthly prices by listing count, at homerunner.io/#pricing. Hosting, card processing and one-time website work are billed separately and are left out of the subscription math.

These are individual results, and they move with each operator's market and marketing. Figures are as of September 30, 2026 unless a date is given.