When you save the brand voice field in Review Insights settings, backslashes appear in front of quotes, apostrophes, and other special characters, and the number of backslashes doubles with each save.
Why this happens. This is a bug in Conversion Kit versions earlier than 1.38.4.
How to fix it. The bug is fixed in Conversion Kit version 1.38.4.
- Update Conversion Kit to version 1.38.4 or later.
- Re-enter the text in any affected fields, such as brand voice.
- Save once.
Version 1.38.4 stores your text cleanly, and the backslashes do not build up again.