If your GTM container already runs the Meta pixel, leave the Facebook Pixel ID field in the Conversion Tracking module blank.
Why this matters. When two copies of the pixel are active at the same time, every event is counted twice.
If your GTM container already runs the Meta pixel, leave the Facebook Pixel ID field in the Conversion Tracking module blank.
Why this matters. When two copies of the pixel are active at the same time, every event is counted twice.