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Guest details for Google Ads Enhanced Conversions

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You can pass guest name, email, and phone from the HomeRunner confirmation page to Google Ads Enhanced Conversions using Google Tag Manager (GTM).

  1. In GTM, create Data Layer Variables for formValues.email, formValues.phone, formValues.firstName, and formValues.lastName.
  2. Enable Enhanced Conversions on your Google Ads conversion tag.
  3. Map those variables into the user-provided data fields.

Google hashes the values in the browser before sending them. Do not pass the raw email as a GA4 event parameter.

Still stuck? Contact the HomeRunner team with your site address and what you tried, and we take it from there.