You can send website booking activity, including abandoned carts, to your CRM.
Conversion Kit. The Conversion Kit’s abandoned-cart capture can post the guest’s first checkout step to a CRM form with the visitor’s tracking cookie attached. The activity then lands on the contact record your CRM is already tracking. A HubSpot adapter is available and is scoped per customer.
SendSquared. If you are evaluating CRM alternatives, SendSquared connects to HomeRunner directly. Direct bookings become CRM profiles through your PMS, and abandoned carts flow in automatically. More details on the SendSquared integration are at https://homerunner.io/integrations/sendsquared/.