One dashboard for engagement, conversion, and attribution data pulled from across your HomeRunner plugins, so you are not piecing analytics together from separate screens.
What it does #
Your booking site’s real activity is scattered across the Toolkit, Conversion Kit, and AI Concierge, each with its own partial view, if it has one at all. Insights collects engagement, form-entry, cart-recovery, and chat data from every active HomeRunner plugin into one dashboard, organized into three tabs, with every number labeled by where it came from and how much you can trust it.
- Overview: your booking funnel, daily visits and form entries, AI Booking Channel activity, AI Concierge chat activity, and, once Conversion Kit’s cart-recovery tool is active, your cart-abandonment funnel (carts tracked, recovery banners shown, banner clicks, and recoveries).
- Engagement: which tools and actions guests interact with, your busiest pages and properties, form entries broken down by form, and cart-recovery results (recoveries and recovered value, split by attribution).
- Attribution: visits by marketing channel and device, plus AI-attributed booking counts. This tab is labeled indicative because it is based on browser tracking, not verified reservations.
Every card names its source plugin, states whether the number is server-recorded or client-reported, and says how long that data is retained, so nothing on the page reads as more certain than it actually is. Where a chart supports it, clicking a bar (a specific tool, page, or channel) opens that item’s daily trend for the same date range.
If a plugin is not active, or its version has not yet been verified against this Toolkit release, Insights says so directly instead of quietly showing an empty chart. It also never presents partial history as the complete picture: a source you just turned on shows as still being processed until its history catches up, rather than showing a misleadingly flat or low chart.
A Related: Demand Radar link at the bottom of the page jumps you to unmet-demand signals gathered from your availability watchers, one click away even though that page itself lives in the advanced Tools group of your admin menu.
How to turn it on #
1. Switch on Insights #
In the HomeRunner Toolkit Hub, find Insights under the Analytics section, and switch it on.
2. Open the dashboard #
Open Insights from the HomeRunner admin menu, or click Open Insights on the module’s own settings panel. It opens on its own full-width page.
3. Pick a tab and a date range #
Use the tabs at the top to switch between Overview, Engagement, and Attribution, and the range buttons to view the last 7, 30, or 90 days. Thirty days is the starting view.
Settings #
| Setting | What it controls |
|---|---|
| Tab (Overview / Engagement / Attribution) | Which group of cards you are viewing: the booking-and-conversion summary, the detailed tool/page/form breakdown, or channel and device attribution. |
| Date range (7 / 30 / 90 days) | The window every card on the current tab reports over. |
Tips #
- Cart-abandonment funnel data (carts tracked, banners shown and clicked, recoveries) only appears once Conversion Kit’s Cart Abandonment Recovery tool is active on your site.
- The AI Concierge cards fill in once the AI Concierge plugin is active; see the AI Concierge overview.
- For the full detail behind the AI Booking Channel numbers (which crawlers, which properties), see Toolkit: AI Booking Channel.
- If a card shows a warning chip instead of data, it usually means the source plugin is not active yet, or its version has not been verified against this Toolkit release. Updating that plugin to its latest version resolves it.
- The Demand Radar link at the bottom of the page, and the rest of your internal/diagnostic pages, live in the Tools group of your admin menu. See Toolkit: Admin Menu if that group is hidden.
- See the Toolkit Overview for how Insights fits alongside the rest of Toolkit.