Detects when a guest starts a booking and leaves without finishing, then brings them back with a recovery email and an on-site reminder bar the next time they visit.
What it does #
Cart Abandonment Recovery watches for booking intent on your site. When a guest begins checkout on a property but does not complete the booking, Conversion Kit treats that as an abandoned cart. It can then recover that guest two ways:
- Recovery email: after a delay you set, the guest gets an email nudging them back to finish the booking they started.
- On-site reminder bar: when the guest returns to your site, a small reminder bar can resurface the property they left behind so they can pick up where they stopped.
It is built to recapture the highest-intent guests you have, the ones who got all the way to checkout and then got distracted. Recovering even a fraction of them is some of the easiest revenue your site can earn.
Because recovery emails are single, time-bound messages rather than an ongoing subscription, they do not require a separate email verification step. The guest’s email is captured during the booking flow.
The tool works whether your checkout happens on-site or redirects to your booking engine, and it stops sending the moment a guest completes the booking.
How guest accounts fit in #
Cart Abandonment Recovery relies on the guest identity layer to link a returning visitor to the cart they abandoned. Guest identity is core infrastructure that builds a persistent profile from session and email capture. See Guest Identity and Guest Portal for how that profile is built and persists.
How to turn it on #
1. Open the Conversion Kit tools #
Go to HomeRunner -> Conversion Kit and find Cart Abandonment Recovery in the tool list.
2. Enable the tool #
Toggle Cart Abandonment Recovery on. Conversion Kit ships with selectors tuned to the standard HomeRunner booking widget, so tracking works out of the box on a standard setup.
3. Confirm your email delivery #
Recovery emails send through your site’s email, so make sure your site can send email reliably.
Settings #
- Recovery Delay (Minutes): how long to wait after abandonment before the recovery email goes out (default 60).
- Max Recovery Emails: the most recovery emails sent per abandoned cart (default 2).
- Email Cooldown (Hours): minimum wait between two recovery emails (default 24).
- Book Now / Checkout / Success Selectors: the page elements the tool watches to detect that a guest started or finished a booking. The defaults match the standard HomeRunner widget. Change these only if your site uses a custom checkout.
- Enable On-site Reminder: show the returning-visitor reminder bar (default on).
- Reminder Delay (Seconds): how long after a return visit the reminder bar appears (default 3).
- Button Color: the color of the reminder bar action (default
#ff385c).
Tips #
- Leave the selectors at their defaults unless you have customized your checkout. They are tuned to the standard HomeRunner booking widget, and the wrong selector means nothing gets tracked.
- A 60-minute delay is a good starting point. Soon enough to catch the guest while intent is warm, late enough to avoid emailing someone who simply stepped away for a minute.
- Pair Cart Abandonment Recovery with Booking Reminder to cover both the guest who started checkout and the guest who was only browsing.