Conversion Kit is an add-on for your HomeRunner site that adds booking-conversion tools: ways to capture interested guests, build trust, help people plan, and see what is working. Turn on only the tools you want.
What Conversion Kit is #
Conversion Kit installs on top of your HomeRunner site and adds optional tools that turn browsers into bookers. Each tool is independent, with its own on/off switch and settings, so you only run what fits your business.
Everything lives under the Conversion Kit menu in your WordPress admin. Enable a tool, adjust its settings if it has any, and it takes effect on your live site.
Opening the Conversion Kit menu lands you on an overview screen: a card each for Conversion Tools, Display, and System settings, showing how many tools are turned on and linking straight into them. If something needs attention, such as a license nearing expiry or a tool’s emails failing to send, a colored badge appears on the card and links to where you fix it.
Many tools work better when guest accounts are turned on, because the site can then recognize a returning guest and carry their saved properties, alerts, and details across visits and devices. Start with Guest Accounts & Portal if you want that.
Conversion Kit is a paid add-on, priced as a percentage of your HomeRunner Core plan. See HomeRunner Add-on Pricing for the full model and examples.
This overview groups every tool by what it helps you do. Open any article for setup steps and tips.
Getting started #
- Guest Accounts & Portal is the keystone: it lets guests sign in, save things, and return to a personal dashboard. Several tools build on it.
- Template Customizer lets you take an editable copy of any HomeRunner page-section template into its own folder to customize by hand, and keep that customization through future updates.
- Under the Hood explains the always-on background features that need no setup.
Booking and lead capture #
Capture interested guests before they leave.
- Wishlist lets guests save and share favorite properties.
- Price Alerts emails a guest when a property they want drops in price.
- Availability Watchers emails a guest the moment a sold-out property’s exact dates open back up.
- Booking Reminder lets a guest ask to be reminded to book later.
- Cart Abandonment Recovery brings back guests who started checkout but did not finish.
- Contact Form puts a “Have a question?” inquiry form on property pages.
- Property Finder gives guests a fast searchable way to jump to a specific property.
- Promo Bar runs a scheduled site-wide announcement bar with a booking call to action.
- CTA Stack controls the order, timing, and animation of the calls to action below your booking widget, so the most valuable one leads.
- Marketing Cards drops your own promo cards into the property search grid so browsing guests see your best reasons to book direct.
- Email Customization sets the wording and look of every email Conversion Kit sends, with a shared brand kit, live preview, and test send.
- Form Entries saves every submission from Contact Form, Trip Builder, or Cart Abandonment Recovery to one Entries screen, with delivery status and one-click resend.
Trust and social proof #
Reassure guests that booking direct is the right call.
- Rate Comparison shows how your direct price beats the big OTA listing sites.
- Activity Counter shows live interest, like how many people are viewing a property.
- Review Insights turns your reviews into trust badges, summaries, and FAQs.
Trip planning and discovery #
Help guests picture and plan the stay.
- Split Cost Calculator shows guests the per-person or per-family cost of a stay.
- Trip Builder lets you assemble curated multi-property trip packages to share.
- Vibe Profile helps guests discover properties that match the vibe they want.
- Side Panel gives guests a slide-out tray of saved and recently viewed properties.
Analytics and behind the scenes #
See what is working.
- Insights Dashboard reports your conversion activity, guest behavior, and booking attribution.
- Partner Commission Report credits each booking to the partner site that referred it and tracks what you owe.
- Under the Hood covers the silent guest-identity and attribution layers that power the rest.