A built-in analytics dashboard that shows how visitors move through your site, who your guests are, and which marketing sources are driving bookings. It runs automatically in the background, so the numbers are already waiting for you.
What the Insights Dashboard shows you #
Conversion Kit quietly records meaningful moments on your site (property views, searches, checkouts started, emails captured, tool engagement) and turns them into a plain-language dashboard. There is nothing to install or configure: the moment Conversion Kit is active, it starts collecting, and the dashboard fills in over time.
You will use Insights to answer questions like:
- How many people viewed properties, started a checkout, or left their email this month?
- Which guests are the most engaged, and what have they been doing?
- Which marketing channels and campaigns actually lead to bookings?
Where to find it #
Go to HomeRunner -> Conversion Kit -> Insights.
The dashboard is organized into three tabs:
- Activity – the high-level conversion view.
- Guests – the people behind the activity.
- Attribution – what drove the bookings.
You can set a date range at the top of the dashboard to focus on any window you care about.
The Activity tab #
The Activity tab is your at-a-glance conversion summary for the selected date range. It surfaces:
- Headline counts – totals for the key moments in the funnel, such as property views, searches, checkouts started, and emails captured.
- A daily trend – how those counts rise and fall day by day, so you can spot the effect of a campaign, a holiday, or a site change.
- Captured emails – the email addresses visitors left through Conversion Kit tools during the period.
This is the tab to open when someone asks “how did the site do this month?”
The Guests tab #
The Guests tab moves from “what happened” to “who did it.” It draws on the guest identity layer (see Under the Hood) to show:
- Population health – how many known guests you have and how that is growing.
- How guests get identified – which tools and moments turn an anonymous visitor into a known guest.
- Cross-tool engagement – which guests use Wishlist, Price Alerts, and other tools, and how those overlap.
- Behavioral patterns – including booking-related behavior across your guest base.
You can sort and filter the guest list, then click into an individual guest to see their detail view and a timeline of what they did and when. This is useful for understanding a high-value visitor or following up on a strong lead.
Note: The depth of the Guests tab grows when Guest Accounts are turned on, because signed-in visitors are recognized across devices and visits. With accounts off, you still see activity, but identities are less complete.
The Attribution tab #
The Attribution tab answers the marketing question: what actually drove the booking? For the selected date range it shows:
- Channel breakdown – which sources (paid search, social, referral, direct, and so on) are associated with bookings.
- Device breakdown – how bookings split across desktop, mobile, and tablet.
- Top landing pages – the pages where converting visitors first arrived.
- Booking stats – including how long the journey from first visit to booking tends to take.
- Daily visits – traffic trend over the period.
Booking attribution is computed automatically every time a reservation is created. There is nothing to tag or configure. For how this works behind the scenes, see Booking Attribution and Under the Hood.
Tips for reading the numbers #
- Give it time. Insights builds up as visitors use your site. A brand-new install will look sparse for the first few days.
- Pair Activity with Attribution. Activity tells you the volume; Attribution tells you where it came from. Together they show whether a campaign is driving the right kind of traffic.
- Use the Guests tab for follow-up. A single engaged guest with a clear timeline is often a better lead than a raw view count.
Related #
- Guest Accounts & Portal – the sign-in system that deepens the Guests tab.
- Booking Attribution – the automatic source tracking behind the Attribution tab.
- Under the Hood – the always-on background features that feed this dashboard.