Some of the most valuable parts of Conversion Kit have no settings at all. They run quietly in the background the moment the plugin is active, connecting your guests and explaining your bookings. This article covers those zero-config features so you know what is working for you even when there is nothing to switch on.
These features need no setup. There is no panel to visit and no toggle to flip. They are described here so you understand what Conversion Kit is doing automatically, and where their results show up.
Guest Identity #
Guest Identity is the quiet layer that recognizes visitors and ties their activity together into a single profile. Every time someone uses a Conversion Kit tool (saving a wishlist, setting a price alert, leaving an email) Guest Identity records who they are and stitches that moment into one continuous guest record, even across different devices and visits.
What it does for you automatically:
- Remembers visitors without asking them to do anything extra.
- Unifies activity so a single person is not counted as several different anonymous sessions.
- Sends magic-link sign-in emails when Guest Accounts are turned on.
- Feeds the analytics that power the Guests tab of the Insights Dashboard.
There is nothing to configure. If you want visitors to be able to sign in and see their own account, that capability is exposed through Guest Accounts & Portal, which is built directly on top of this layer.
Booking Attribution #
Booking Attribution automatically figures out what drove each booking. Every time a reservation is created on your site, Conversion Kit looks back over that guest’s visit history and records the marketing signals attached to it.
What it captures automatically:
- First touch and last touch – the very first visit that brought the guest in, and the most recent one before they booked.
- Marketing source details – campaign and source tags from your ad and email links, plus click identifiers from Google and Facebook ads.
- Referrer and landing page – where the guest came from and where they arrived.
- Journey shape – how many visits and sessions it took, and how many days passed from first visit to booking.
You never tag anything by hand. The attribution snapshot is saved with the guest the instant a booking is created, and it surfaces in the Attribution tab of the Insights Dashboard, where you can see channel, device, landing-page, and timing breakdowns.
Related #
- Insights Dashboard – where the data from these background features is displayed.
- Guest Accounts & Portal – the visitor-facing experience built on the Guest Identity layer.