--- title: "Conversion Kit: Overview" description: "> Conversion Kit is an add-on for your HomeRunner site that adds booking-conversion tools: ways to capture interested guests, build trust, help people plan, and see what is working. Turn on only the tools you want. --- ## What Conversion…" url: "https://homerunner.io/docs/ckit-overview/" updated: "2026-10-13" category: Getting Started --- # Conversion Kit: Overview > Conversion Kit is an add-on for your HomeRunner site that adds booking-conversion tools: ways to capture interested guests, build trust, help people plan, and see what is working. Turn on only the tools you want. --- ## What Conversion Kit is Conversion Kit installs on top of your HomeRunner site and adds optional tools that turn browsers into bookers. Each tool is independent, with its own on/off switch and settings, so you only run what fits your business. Everything lives under the **Conversion Kit** menu in your WordPress admin. Enable a tool, adjust its settings if it has any, and it takes effect on your live site. Opening the Conversion Kit menu lands you on an overview screen: a card each for Conversion Tools, Display, and System settings, showing how many tools are turned on and linking straight into them. If something needs attention, such as a license nearing expiry or a tool's emails failing to send, a colored badge appears on the card and links to where you fix it. Many tools work better when **guest accounts** are turned on, because the site can then recognize a returning guest and carry their saved properties, alerts, and details across visits and devices. Start with [Guest Accounts & Portal](/docs/ckit-guest-portal/) if you want that. Conversion Kit is a paid add-on, priced as a percentage of your HomeRunner Core plan. See [HomeRunner Add-on Pricing](/docs/homerunner-add-on-pricing/) for the full model and examples. This overview groups every tool by what it helps you do. Open any article for setup steps and tips. ## Getting started - [Guest Accounts & Portal](/docs/ckit-guest-portal/) is the keystone: it lets guests sign in, save things, and return to a personal dashboard. Several tools build on it. - [Template Customizer](/docs/ckit-template-customizer/) lets you take an editable copy of any HomeRunner page-section template into its own folder to customize by hand, and keep that customization through future updates. - [Under the Hood](/docs/ckit-under-the-hood/) explains the always-on background features that need no setup. ## Booking and lead capture Capture interested guests before they leave. - [Wishlist](/docs/ckit-wishlist/) lets guests save and share favorite properties. - [Price Alerts](/docs/ckit-price-alerts/) emails a guest when a property they want drops in price. - [Availability Watchers](/docs/ckit-availability-watchers/) emails a guest the moment a sold-out property's exact dates open back up. - [Booking Reminder](/docs/ckit-booking-reminder/) lets a guest ask to be reminded to book later. - [Cart Abandonment Recovery](/docs/ckit-cart-abandonment/) brings back guests who started checkout but did not finish. - [Contact Form](/docs/ckit-contact-form/) puts a "Have a question?" inquiry form on property pages. - [Property Finder](/docs/ckit-property-finder/) gives guests a fast searchable way to jump to a specific property. - [Promo Bar](/docs/ckit-promo-bar/) runs a scheduled site-wide announcement bar with a booking call to action. - [CTA Stack](/docs/ckit-cta-stack/) controls the order, timing, and animation of the calls to action below your booking component, so the most valuable one leads. - [Marketing Cards](/docs/ckit-marketing-cards/) drops your own promo cards into the property search grid so browsing guests see your best reasons to book direct. - [Email Customization](/docs/ckit-emails/) sets the wording and look of every email Conversion Kit sends, with a shared brand kit, live preview, and test send. - [Form Entries](/docs/ckit-form-entries/) saves every submission from Contact Form, Trip Builder, Trip Planner, or Cart Abandonment Recovery to one Entries screen, with delivery status and one-click resend. ## Trust and social proof Reassure guests that booking direct is the right call. - [Rate Comparison](/docs/ckit-rate-comparison/) shows how your direct price beats the big OTA listing sites. - [Activity Counter](/docs/ckit-activity-counter/) shows how many people have viewed a property in the past 24 hours. - [Review Insights](/docs/ckit-review-insights/) turns your reviews into trust badges, summaries, and FAQs. ## Trip planning and discovery Help guests picture and plan the stay. - [Split Cost Calculator](/docs/ckit-split-cost/) shows guests the per-person or per-family cost of a stay. - [Trip Builder](/docs/ckit-trip-builder/) lets you assemble curated multi-property trip packages to share. - [Trip Planner](/docs/ckit-trip-planner/) turns a few questions into a day-by-day itinerary and a matched home, and asks for an email to unlock the full plan. - [Vibe Profile](/docs/ckit-vibe-profile/) helps guests discover properties that match the vibe they want. - [Side Panel](/docs/ckit-side-panel/) gives guests a slide-out tray of saved and recently viewed properties. ## Analytics and behind the scenes See what is working. - [Insights Dashboard](/docs/ckit-insights/) reports your conversion activity, guest behavior, and booking attribution. - [Partner Commission Report](/docs/ckit-commission-report/) credits each booking to the partner site that referred it and tracks what you owe. - [Under the Hood](/docs/ckit-under-the-hood/) covers the silent guest-identity and attribution layers that power the rest.