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Conversion Kit: Partner Commission Report

The Partner Commission Report credits each booking to the partner site that referred it and tells you what you owe, after cancellations and refunds are netted out.


What it does #

If you run a referral or affiliate arrangement with partner sites, you need to know which bookings each partner actually sent you and how much they have earned, without paying out on a booking that later cancelled or has not happened yet. Pulling that together by hand from booking exports is slow and easy to get wrong.

The Partner Commission Report builds it for you from the bookings the Conversion Kit already tracks. Every booking that arrived with a partner source, either a source tag on the link the guest followed or, when there is no tag, the site that sent the guest, is credited to that partner and sorted into one of three buckets based on the booking’s current status:

  • Payable: confirmed, completed, or closed bookings. The partner is owed for these.
  • Excluded: cancelled, expired, refunded, declined, or no-show bookings. These are netted out and never paid.
  • Needs review: still-pending bookings, or any booking whose status could not be confirmed. These are held back from the payable total so a booking that has not really happened yet is never auto-paid.

The three buckets always add up to the gross total, so the numbers reconcile. For example, a guest who arrives from “Sunset Rentals Blog” and books a confirmed stay shows under that partner in the Payable bucket; if the stay later cancels, the same booking moves to Excluded and drops out of what you owe.

You can credit the first partner that referred the guest or the last partner before they booked, run the report for any date range to match a billing period, filter to a single partner, and download the per-booking detail as a CSV to pay against.

How to turn it on #

1. Open the Attribution tab #

In Conversion Kit, open Insights, then the Attribution tab. The Partner Commission Report sits at the bottom of that tab.

2. Name your partner sources #

In Partner sources, list each partner one per line as the source tag, a comma, then the display name. For example, sunset-blog,Sunset Rentals Blog. The tag is normally the source value on the partner’s links, but a partner that never tags its links is still credited automatically: the guest’s booking is attributed to the address of the site that sent them instead, turned into a tag by lowercasing it and swapping dots for dashes, so a referral from sunsetrentalsblog.com becomes the tag sunsetrentalsblog-com. You can name that tag the same way you name any other. Any source seen in bookings that you have not named yet, whether a tag a partner chose or one built from a referring site’s address, appears under Unmatched sources with a booking count, so a new or misspelled partner is never missed.

3. Choose the date range and crediting #

Set the report’s own From and To dates to match a partner’s billing period. Until you set them, the report follows the same date range as the 7, 30, or 90-day selector used elsewhere on the tab, so check them before running a payout if you have changed that selector. Pick last touch or first touch crediting, and optionally filter to one partner.

4. Export to pay against #

Use the CSV export to download every credited booking with its source, value, booking date, status, and bucket.

Settings #

SettingWhat it controls
Partner sourcesThe list mapping each partner’s source tag to a display name, one per line as the tag, a comma, then the name. Accepts a tag the partner’s links use, or the address-based tag HomeRunner builds for a partner that does not tag its links. This list is the full set, so removing a line removes that partner.
CreditingWhether a booking is credited to the first partner that referred the guest or the last partner before they booked. Defaults to last touch.
Date rangeThe From and To dates the report covers, so you can match a partner’s billing period. Until set, it follows the date range selected for the rest of the tab.
Source filterOptional. Limits the report to a single partner source.

Tips #

  • The Payable total only counts bookings whose current status is confirmed, completed, or closed, so it already reflects cancellations and refunds. Check the Needs review bucket for pending bookings before you pay.
  • Watch the Unmatched sources list for partners you have not named yet. A slug like sunsetrentalsblog-com is a referring site that never tagged its links (its address with dots swapped for dashes); adding it keeps that referral credited to a real partner name instead of a raw slug.
  • A partner is credited automatically even without a tagged link, from the site that referred the guest. Search engines, social networks, listing sites like the major OTAs, AI assistants, webmail, payment redirects, and traffic from your own site never count as a referral partner, and neither does a paid ad click. For the wider view of where your bookings come from, see Conversion Kit: Insights Dashboard, and the HomeRunner Conversion Kit Overview for the full feature list.