---
title: Google Ads campaigns not showing as source
description: "Bookings and conversions from your Google Ads clicks show no campaign as the source. **Why this happens.** Google's automatic tagging adds parameters such…"
url: "https://homerunner.io/docs/why-isn-t-my-google-ads-campaign-showing-up-as-the-source-on-bookings-conversion/"
updated: "2026-10-26"
category: API and data
---

# Google Ads campaigns not showing as source

Bookings and conversions from your Google Ads clicks show no campaign as the source.

**Why this happens.** Google's automatic tagging adds parameters such as gclid, gbraid, and the hsa_ set, but these are not the same as UTM tags. The conversion tracker reads utm_ parameters. If the clicked URL has only the auto-tag parameters and no utm_source, there is nothing for the tracker to attribute, so it correctly records no campaign.

**What you can do.** To make your campaigns attribute, add a Final URL suffix in Google Ads.

1. In Google Ads, go to **Settings → Account settings → Tracking**.
2. In **Final URL suffix**, enter parameters only, with no leading question mark. For example: utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}
3. Save the suffix.

The suffix sits alongside Google's auto-tagging, so gclid and gbraid keep working. After you save it, Google can take a few hours to start applying it to live ads. It only appears on clicks that happen after it is live.

To confirm it is working, click a live ad and check the address bar for utm_source=google before booking.

Still stuck? [Contact the HomeRunner team](https://homerunner.io/contact/) with your site address and what you tried, and we take it from there.