---
title: Search Console shows site unverified after launch
description: "After launch, Google Search Console may show your site as unverified when www now redirects to the non-www domain. **Why this happens.** Search Console…"
url: "https://homerunner.io/docs/why-does-google-search-console-show-my-site-as-unverified-after-launch-when-www/"
updated: "2026-10-26"
category: Setup and plugins
---

# Search Console shows site unverified after launch

After launch, Google Search Console may show your site as unverified when www now redirects to the non-www domain.

**Why this happens.** Search Console treats www and non-www as separate properties, so the old www property cannot be re-verified from the new non-www site.

**What to do.** Add a Domain property, which covers www, non-www, and every page under the domain.

1. In Search Console, choose **Add property**, select the **Domain** option on the left, and enter the bare domain (example.com, no www).
2. Search Console shows a TXT record. Send that record to support so it can be added to the domain's DNS.
3. Once the DNS record is confirmed live, click **Verify** on the new Domain property.
4. After verification, open **Sitemaps** and submit [https://example.com/sitemap_index.xml](https://example.com/sitemap_index.xml) so the new pages get indexed.

The old www property can stay in place. Its historical data remains viewable there.

Still stuck? [Contact the HomeRunner team](https://homerunner.io/contact/) with your site address and what you tried, and we take it from there.