---
title: Google Ads UTM parameters missing on landing page
description: "Your Google Ads clicks reach your landing page without the utm_ values from your Final URL suffix. A quick way to identify this case: the parameters…"
url: "https://homerunner.io/docs/why-do-my-google-ads-utm-parameters-disappear-before-reaching-my-landing-page/"
updated: "2026-10-26"
category: General
---

# Google Ads UTM parameters missing on landing page

Your Google Ads clicks reach your landing page without the utm_ values from your Final URL suffix. A quick way to identify this case: the parameters Google itself appends after the redirect chain (gbraid, gad_source) still arrive, while the suffix utm_ values do not.

**Why this happens.** Google Ads resolves tracking templates and Final URL suffixes most-specific-first: keyword, then ad, then ad group, then campaign, and only last the account level. A tracking template set at the campaign level (for example, one inserted automatically by HubSpot's Ads integration) overrides your account-level settings. When a tracking template is present, the click is routed through it first, and your Final URL suffix only reaches the landing page if the template passes the landing page through the {lpurl} parameter. If the template does not include {lpurl}, the suffix parameters are dropped in that hop.

**What to do.**

1. Open the campaign's URL options in **Campaign settings**, **Campaign URL options**.
2. Check whether a tracking template is set there and whether it includes {lpurl}.
3. If the template is missing {lpurl}, fix it in the tool that owns the template (for example, HubSpot) rather than deleting the template, since other reporting may depend on it.
4. When you re-test attribution, use a fresh incognito window and new booking dates, since first-touch attribution holds onto the first campaign a browser saw.

Still stuck? [Contact the HomeRunner team](https://homerunner.io/contact/) with your site address and what you tried, and we take it from there.