---
title: Hostfully PMS white label link explained
description: In Hostfully, the PMS/PMP white label link is the address where you and your team log into Hostfully itself to manage properties. Normally this is…
url: "https://homerunner.io/docs/what-is-the-pms-pmp-white-label-link-for-in-hostfully-and-do-i-need-it/"
updated: "2026-10-26"
category: PMS connections and sync
---

# Hostfully PMS white label link explained

In Hostfully, the PMS/PMP white label link is the address where you and your team log into Hostfully itself to manage properties. Normally this is platform.hostfully.com.

**What it does.** White labeling this link puts that login page on your own domain, for example manage.yourdomain.com, instead of Hostfully's address. It is purely cosmetic branding for your team and owners. Guests never see or use it.

**Do you need it.** If your goal is clean guest-facing links (booking, pre-arrival form, rental agreement), only the **Direct Booking Site** white label matters. You can leave the PMS field empty and skip it entirely.

Still stuck? [Contact the HomeRunner team](https://homerunner.io/contact/) with your site address and what you tried, and we take it from there.