---
title: "Toolkit: Checkout Survey"
description: "> Adds a \"How did you hear about us?\" dropdown to your checkout page and saves each guest's answer to the reservation notes, so you can see which marketing channels actually drive bookings. --- ## What it does Checkout Survey…"
url: "https://homerunner.io/docs/toolkit-checkout-survey/"
updated: "2026-10-08"
category: "Data & Personalization"
---

# Toolkit: Checkout Survey

<<UNHANDLED html>>

> Adds a "How did you hear about us?" dropdown to your checkout page and saves each guest's answer to the reservation notes, so you can see which marketing channels actually drive bookings.

---

## What it does

Checkout Survey places an optional dropdown on the checkout page asking guests how they found you. When a guest selects an answer, it is added to that booking's **reservation notes**, where your team can read it alongside the rest of the reservation in your PMS or in HomeRunner. If you also have [Form Entries](/docs/toolkit-form-entries/) switched on, the same answer is saved to your Entries screen too, giving you a searchable, exportable record without opening individual bookings.

You control the label, the list of choices, and whether guests can type a free-text answer when they pick *"Other"*. You can also have the guest emailed a copy of their own answer, if you want a paper trail on their end too.

## How to turn it on

### 1. Enable the module

In the **HomeRunner Toolkit Hub**, switch on **Checkout Survey**.

### 2. Configure the question

Open the **Checkout Survey** settings panel and set your label and dropdown choices (see Settings below).

### 3. Save

Click **Save**. The dropdown appears on checkout immediately for new bookings.

## Settings

| Setting | What it controls |
| --- | --- |
| **Label** | The text shown above the dropdown on checkout. The default is *"How did you hear about us?"* |
| **Dropdown Options** | One choice per line. These are exactly the options guests see in the dropdown. The defaults are *Instagram*, *Facebook*, *Google*, *YouTube*, *Newsletter*, *Sponsored Ad*, *Previous Guest*, and *Other*. |
| **Allow "Other" text input** | When checked, selecting *"Other"* reveals a text field so the guest can type their own answer. Leave unchecked if you only want the fixed list. Checked by default. |
| **Email the guest a copy** | Sends the guest an automatic email with their own survey answer, only when checkout provided an email address. Requires [Form Entries](/docs/toolkit-form-entries/) to be switched on. Default off. The copy goes out when the guest submits checkout, even if the reservation itself ultimately fails. |

## Tips

- Keep the option list short. Five or six choices gets you useful data without slowing the guest down.
- Always include an *Other* option (and enable the text field) so you capture channels you have not listed yet. Those write-ins often reveal new sources worth tracking.
- The answer always lands in **reservation notes**. Switch on [Form Entries](/docs/toolkit-form-entries/) too if you want to browse and export every answer in one place. For automated, channel-level conversion data, pair this with [Conversion Tracking](/docs/toolkit-conversion-tracking/).

See the full module list in the [Toolkit overview](/docs/toolkit-overview/).