---
title: Meta Pixel Purchase event with booking revenue
description: "You want your Meta Pixel Purchase event to report the booking value and currency. Your booking engine already exposes this revenue. **How the revenue is…"
url: "https://homerunner.io/docs/how-do-i-get-booking-revenue-value-and-currency-into-my-meta-pixel-purchase-even/"
updated: "2026-10-26"
category: Booking engine and checkout
---

# Meta Pixel Purchase event with booking revenue

You want your Meta Pixel Purchase event to report the booking value and currency. Your booking engine already exposes this revenue.

**How the revenue is sent.** When a paid booking completes, the confirmation page pushes a purchase event to the dataLayer with a standard GA4 ecommerce object. This object includes ecommerce.value (the booking total) and ecommerce.currency. Unpaid inquiry-style bookings fire generate_lead instead of purchase.

**Two ways to send it to Meta.**

1. **Google Tag Manager:** in GTM, create two Data Layer Variables, ecommerce.value and ecommerce.currency. Map them into the value and currency parameters of your Meta Pixel Purchase tag, and use a Custom Event trigger on purchase. No site change is needed.
2. **HomeRunner Toolkit:** the Toolkit has built-in Meta Pixel support. When your **Facebook Pixel ID** is set in the **Conversion Tracking** settings, the site itself fires the Purchase event with value and currency included. It also fires ViewContent on property pages and InitiateCheckout at checkout. No GTM mapping is required.

**Load the base code from one place only.** With either route, the Meta Pixel base code must load from exactly one place. If the base snippet is installed both in the site header and as a GTM Custom HTML tag, or is enabled in the Toolkit on top of either, PageView and Purchase events are double-counted. This inflates your ad metrics and doubles reported revenue. Consolidate to one source before or alongside this change.

Still stuck? [Contact the HomeRunner team](https://homerunner.io/contact/) with your site address and what you tried, and we take it from there.