---
title: "Conversion Kit: Price Alerts"
description: "> Lets guests subscribe to a property and a set of dates, then emails them automatically when the price for that stay drops, bringing price-sensitive shoppers back to book. > This update fixes how Price Alerts compares the current price…"
url: "https://homerunner.io/docs/ckit-price-alerts/"
updated: "2026-08-31"
category: "Booking & Lead Capture"
---

# Conversion Kit: Price Alerts

> Lets guests subscribe to a property and a set of dates, then emails them automatically when the price for that stay drops, bringing price-sensitive shoppers back to book.

> This update fixes how Price Alerts compares the current price to your original quote when checking for a drop. If you set up Price Alerts before this update and never received a notification, that's why: the comparison could miscalculate the current total, so a real drop was missed. Price checks now compare accurate totals, and qualifying drops send correctly going forward.

---

## What it does

Price Alerts adds a "Get Price Drop Alerts" button to your property pages. A guest picks their dates, enters their email, and subscribes. Conversion Kit then watches that property for those dates and emails the guest when the price falls by a meaningful amount.

This is built for the shopper who loves a property but is waiting for a better rate. Instead of losing them to "I'll check back later," you capture their email and bring them back the moment the price moves in their favor.

How a subscription flows:

- The guest enters their dates and email and taps subscribe.
- Because this is a recurring subscription, the guest receives a verification email and must confirm before alerts begin. This double opt-in protects your sender reputation and keeps your list clean.
- Once verified, Conversion Kit monitors the price on a schedule and emails the guest when a qualifying drop happens.
- Alerts respect a cooldown and a maximum send count so a guest is never spammed.

An alert subscription clears itself automatically once the stay's checkout date has passed, since the dates are no longer bookable. A subscription that is never confirmed is cleared after 72 hours so unverified addresses do not linger on your list.

## How guest accounts fit in

Price Alerts works on its own with email verification. If guest accounts (identity-aware mode) are on and the guest is already signed in, their verified email is used automatically, so they can subscribe without retyping it. See [Guest Identity](/docs/ckit-under-the-hood/) and [Guest Portal](/docs/ckit-guest-portal/).

> Price Alerts is a recurring subscription, so it always uses double opt-in (email verification). This is different from single-use reminders like [Booking Reminder](/docs/ckit-booking-reminder/), which skip verification because they send only once.

## How to turn it on

### 1. Open the Conversion Kit tools

Go to **HomeRunner > Conversion Kit** and find **Price Drop Alerts** in the tool list.

### 2. Enable the tool

Toggle **Price Drop Alerts** on. The subscribe button appears on your property pages automatically.

### 3. Confirm your email delivery

Alerts send through your site's email. Make sure your site can send transactional email reliably so verification and alert emails land in the inbox.

## Settings

| Setting | What it controls |
| --- | --- |
| **Minimum Price Drop (%)** | How big a drop must be before a guest is notified. Default: 5%. |
| **Maximum Believable Drop (%)** | Drops larger than this are treated as bad data and skipped, so a glitchy 99% drop never triggers a false alert. Default: 70%. |
| **Max Notifications** | The most alerts a single subscription can ever send. Default: 3. |
| **Notification Cooldown (Hours)** | Minimum wait between two alerts for the same subscription. Default: 24. |
| **Alert Expiry (Days)** | Shown for reference only; it does not currently change anything. Subscriptions clear automatically instead when the stay's checkout date passes, or after 72 hours if the subscription was never confirmed. |
| **Button Text** | The label on the subscribe button. Default: "Get Price Drop Alerts". |
| **Button Color** | The button color. Default: `#ff385c`. |
| **Consent Text** | The opt-in line shown when the email is captured. Default: "Also send me occasional emails about properties and stays I might like." |

## Tips

- Keep the minimum drop at a level that feels like real news to a guest. Too small and the alert feels like noise.
- The maximum believable drop is a safety net. Leave it on so a bad data point upstream never sends an embarrassing "90% off" email.
- Pair Price Alerts with [Wishlist](/docs/ckit-wishlist/) so guests can both save a property and be told when it gets cheaper.
- Healthy email delivery matters here more than anywhere. If verification emails do not arrive, no alerts can ever fire.